Brevo vs Lea CRM
Updated on July 28, 2026
Brevo (formerly Sendinblue) is first and foremost an email marketing platform, with a CRM module on top. Lea CRM is a sales CRM in its own right, centred on the pipeline and commercial action. Here is what Lea brings that Brevo does not offer on the sales side. Page refreshed as we ship.
In short
Lea CRM opens on your day, turns every meeting into a contact, deal and activity, gets your quotes signed without leaving the deal, turns the CRM into a calling machine and puts AI at your disposal on your own key. Brevo is excellent at sending campaigns, but its CRM remains a complement to its marketing platform, where Lea is designed end to end for selling.
What Lea CRM does on top
Your day, sales first
Lea opens on the list of what you have to do today: calls, follow-ups, meetings, deals to close, ranked by priority. Brevo opens on the world of campaigns and marketing contacts.
A deep sales pipeline
Lea structures the sales cycle: customizable stages, forecasts, follow-ups, multiple pipelines, and 12 industry templates to start from. Brevo's CRM remains a module serving its email platform.
Signed quotes and collected deposits, without leaving the deal
Lea generates the quote PDF, sends it to a public page, captures a hand-drawn electronic signature, moves the deal to won and issues the signature certificate. You even see when the prospect is reading it. Brevo does not handle signable quotes.
AI on your own key, no credits to buy
You plug in your own Claude or OpenAI key and pay the provider at cost: Lea does not resell credits and takes no margin. Email and quote drafting, a briefing before every call, voice dictation after a meeting, call scoring.
Scheduling that fills the pipeline
At Lea, a booking does not just block a slot: it automatically creates the contact, the deal and the activity, with a briefing before the meeting and round-robin distribution across reps. The number of meeting types is unlimited, even on the free plan.
A real calling machine
A call queue ranked by heat, overdue time, value and dormancy, an AI briefing per deal, one-gesture call outcomes that automatically reschedule the follow-up, and a shared calling pool where the deal is assigned to whoever calls first. Brevo is not designed for outbound calling.
Calls recorded, transcribed and scored
Connect Aircall, Ringover or Onoff: the call log fills itself in, the record pops on ring, the recording is replayable inside the deal, and both the transcript and the call scoring are produced by your own AI key. Click-to-call is open on every plan.
Prospect lists generated from the French business register
Pick an industry code, a geographic area and a headcount bracket: Lea builds the list of French companies and pours it into your lead pool, with no duplicate company IDs. Company records fill themselves in (legal name, registration number, headcount, address), with no list to buy.
LinkedIn, Sales Navigator, Malt and WhatsApp Web in one click
Lea's browser extension turns a LinkedIn profile, a WhatsApp Web conversation, a Malt message or a Gmail email into a deal, with a link back to the source. It is included on every plan, including the free one.
Leadership reports built for a sales team
Activity per rep, conversion rate per stage, revenue forecast, loss reasons, monthly targets: Lea's analytics workspace is open from €14/seat/month and speaks the language of a sales director, not that of a campaign manager.
Floor Mode, your team's TV screen
A full-screen board for the sales floor: goal of the day, meeting rate, live streaks, records, podium and celebration sounds. Native to the CRM, with no third-party gamification tool.
Per-seat pricing, built for selling
Lea is billed simply from €14/seat/month, with only three plans. Brevo mostly bills on email volume, a model built for marketing and less readable for a sales team.
Pricing
Lea CRM
Lea CRM: from €14/seat/month (annual)
Brevo
Brevo: basic sales tools included free; advanced Sales plan from around €31/month (pricing driven by email volume)
The models differ: Lea bills a sales CRM per seat; Brevo bills a marketing platform on email volume. To steer sales, Lea is more direct, with scheduling, signable quotes, leadership reports and the Claude connector included from the entry plan.
Public pricing as observed on June 17, 2026 (Calendly on July 16, 2026), subject to change.
Migrating from Brevo
Export your contacts and deals from Brevo as CSV.
Import those files into Lea via CSV import: your custom fields and pipeline stages are preserved, and deduplication happens on import.
Recreate your sales pipelines, or start from one of the 12 industry templates, and focus your team on commercial action.
Frequently asked questions
Is Lea CRM an alternative to Brevo?
For the CRM and sales part, yes: Lea is a dedicated sales CRM with pipeline, follow-ups, calls, meetings, signable quotes and the 'your day' view. Brevo remains relevant if your priority is email marketing and marketing automation.
Does Lea CRM send mass emails like Brevo?
Lea is a sales CRM: it handles one-to-one commercial emails and follow-up sequences, not mass marketing campaigns. For that, Lea connects to your tools rather than replacing an email platform.
How much does Lea CRM cost compared to Brevo?
Lea starts at €14/seat/month billed annually, for a complete sales CRM. Brevo offers free basic sales tools and an advanced Sales plan, with pricing mostly driven by email volume.
Is AI billed as an extra with Lea CRM?
No. Lea works on a bring-your-own-key basis: you enter your own Claude or OpenAI key, you pay your provider at cost and Lea takes no margin. Email and quote drafting, pre-call briefings, post-meeting voice dictation and call scoring are all covered by that key.
Can I import my Brevo contacts into Lea?
Yes. You export your contacts and deals as CSV from Brevo, then import them into Lea; custom fields and pipeline stages are preserved.
Coming from another CRM? Your data comes with you.
Pipedrive and HubSpot import in one click: you paste a key, Lea pulls in your pipelines, organizations, contacts, deals and their history. You start with a full pipeline, not an empty tool. For any other tool, or a plain Excel file, we prepare the move with you.
Import included from the Starter plan. Assisted migration free during your trial.