Everything is scattered
Contacts in a spreadsheet, exchanges in the inbox, quotes in a folder, notes in a notebook. No one has a complete view of a deal, and the information is lost the moment a colleague is away.
Solutions by industry · B2B SMEs & micro-businesses
The CRM for SMEs that tells you what to do.
In a small business, no one has time to "feed" a piece of software. Every morning, "Your day" tells you what needs doing today: who to call back, which follow-up to send, which appointment to prepare. A list of actions, not a dashboard to decipher. Built in Europe, with data hosted in the EU.
A CRM for SMEs designed to be used, not admired
Many B2B SMEs and micro-businesses still manage their prospects in a spreadsheet, an inbox and a notebook. It works for a while, then follow-ups slip through the cracks, quotes go unanswered and no one knows where each deal stands. That's exactly what a CRM for SMEs is for: keeping every contact, every deal and every follow-up in one place, and telling you what to do next. Lea CRM is a general-purpose CRM built around sales, prospecting and customer relationships. It doesn't replace your specialized industry software; it takes care of everything commercial: finding, following up, closing, retaining. And because your team is small, it's designed to get up and running without training or a project manager.
What gets in the way when you run sales in an SME
Real problems small businesses face, not big-corporation theory.
Follow-ups slip through the cracks
A prospect asks to be contacted again "in three weeks." Three weeks later, everyone has forgotten. These are sales that get away without you even noticing, for lack of a reminder at the right moment.
No one has time to fill in a CRM
In a team of 2 to 15 people, everyone wears several hats. Software that requires entering everything by hand is abandoned within two weeks. You need it to fill itself in almost on its own.
Big CRMs are too heavy
Tools built for large accounts require endless configuration, training, and often a budget that makes no sense for a micro-business. You want to start today, not in six months.
Booking appointments wastes time
Back-and-forth emails to lock in a slot, an appointment logged nowhere in the sales pipeline, a client prepared at the last minute. All hours that aren't spent selling.
Doubts about where data is hosted
Your customer files often end up with a vendor whose hosting provider and storage country you don't know. For a European SME, knowing where its data lives is no small detail.
Lea CRM
How Lea CRM delivers, in concrete terms
For every problem, a real Lea feature, already in the product.
"Your day" tells you what to do
"Your day" lists what to do today: calls to make, follow-ups to send, appointments to prepare, deals to close. On the Pro and Business plans, a prioritized call queue guides your prospecting. You execute; you don't search.
The CRM fills itself in almost on its own
Lea Capture, the Chrome extension, turns an email, a LinkedIn profile, a Malt conversation or a WhatsApp conversation into a Contact + Deal with no re-entry. CSV import brings in your existing contacts and deals while preserving your stages and custom fields.
Appointments book themselves
Lea Schedule, the built-in Calendly-style appointment booking, is free and included on every plan. Every booking automatically creates the contact, the deal and the activity, with a briefing before the appointment. No more back-and-forth to lock in a slot.
Follow-ups are never forgotten again
Send your emails from Gmail or Outlook, with sender selection, and open tracking from the Starter plan. On the Pro and Business plans, automated follow-up sequences chain messages together and stop on their own the moment a prospect replies or books an appointment.
Phone prospecting that moves fast
Click-to-call opens your softphone, and on the Pro and Business plans the Aircall and Ringover integrations log the call and pull up the record automatically. The "call outcome" drawer qualifies each exchange in one click so you can move on to the next call.
A European CRM, hosted in Amsterdam
Built in France (N.Y.B.K. SAS, Paris), with its database hosted in Amsterdam and GDPR tools built in. Interface in 7 languages, in the browser on desktop and mobile.
Day to day
A typical day in your SME with Lea
- 1
In the morning: you open "Your day"
A list of actions rather than a dashboard to interpret: the prospects to call back first, today's follow-ups, the appointments to prepare. You know immediately where to start.
- 2
You work through calls and follow-ups
Click-to-call and the "call outcome" drawer to qualify in one click. On the Pro and Business plans, Aircall and Ringover log your calls automatically, and follow-up sequences send the follow-up emails for you, stopping as soon as a prospect replies or books a slot.
- 3
You capture new contacts with no re-entry
An interesting email, a LinkedIn profile, a Malt conversation, a WhatsApp message: Lea Capture turns it into a Contact + Deal in one click. New appointments booked via Lea Schedule, for their part, create the contact, deal and activity on their own.
- 4
At the end of the day: nothing is lost
Every exchange is attached to the right deal, every follow-up is scheduled, every appointment is in the pipeline. Tomorrow morning, "Your day" picks up from there. You, your business partner or a colleague: everyone has the same view.
Frequently asked questions
Which CRM should you choose for a B2B SME or micro-business?
For a small business, the right CRM is the one that fills itself in almost on its own and tells you what to do, not the one that piles on options. Lea CRM tells you every morning what to do through "Your day," captures your contacts with no re-entry via the Chrome extension, and, on the Pro and Business plans, automates follow-ups. It gets up and running without training or a project manager.
Why use a CRM when there are only a few of you?
Precisely because there are only a few of you: no one can afford to forget a follow-up or lose track of a deal. A CRM keeps everything in one place and reminds you who to contact again and when. If a colleague is away, the record stays accessible to the whole team rather than sitting dormant in an inbox.
Is it complicated to migrate from an Excel spreadsheet or another CRM?
No. Lea imports your contacts and deals via a CSV file, preserving your pipeline stages and custom fields. So you keep your existing setup instead of starting over. The lead import feature also lets you inject a base of prospects all at once.
Where is my company's data hosted?
In Amsterdam, within the European Union, on servers operated by Railway Corp., an American company. Lea CRM is built in France by N.Y.B.K. SAS (Paris) and GDPR tools are built in: do-not-contact list, erasure on request, export. For an SME that cares about its customer files, that's a precise answer, to compare with what other vendors tell you.
Can you book appointments directly from the CRM?
Yes, with Lea Schedule, the built-in Calendly-style appointment booking, free and included on every plan. Your prospects book a slot online, and every booking automatically creates the contact, the deal and the activity, with a briefing before the appointment. Every plan includes routing forms and unlimited booking pages; only white-labeling starts with the Starter plan.
Does Lea CRM replace my industry software?
No, and that's by design. Lea is a general-purpose CRM built around sales, prospecting and customer relationships: it handles the entire commercial side of your business. It doesn't replace specialized industry software, but sits alongside it so you never lose a single sales opportunity again.
Take back control of your sales
Create your account and let Lea tell you what to do starting tomorrow morning. See the Pricing page to choose your plan.