Reply received
The prospect replies to one of the sequence's emails, it stops immediately.
Sequences
The follow-up that stops on its own at the right moment.
A call goes unanswered? The prospect automatically enters an email follow-up sequence. The moment they reply, book a meeting, or pick up, the sequence stops, without you having to think about it.
Sequence · Post-call follow-up
Trigger: unanswered call
- ~10 min after the callWe just tried to reach youEmail
- Day 2A slot to talk this week?Email
- Day 5I'm closing the file on my end unless…Email
What is a contact sequence?
A contact sequence (also called a sales sequence or cadence) is a planned series of follow-up messages, usually emails, sent to one contact at set intervals, which stops as soon as the person responds. In many CRMs with email sequences, you enroll each contact by hand, or the rules ignore your calls. In Lea, enrollment comes straight from a call's outcome: no answer, and the prospect enters the sequence, with no extra action on your part.
How it kicks in
No configuration to redo for every call, once the sequence is created.
You create the sequence once
From /settings/sequences: the subject and body of each step, the delay between them, up to 10 steps.
The call ends with no answer
You log the call's outcome as usual. If it is “No answer”, “Voicemail” or “Gatekeeper / wrong person” (you choose which, per pipeline), enrollment triggers automatically.
Emails go out on schedule
The first follow-up goes out about 10 minutes after the call, the next ones at the delays you configured (in days).
It stops the moment things change
Reply received, meeting booked, call answered, deal closed, or unsubscribe: the sequence stops immediately, not one email too many.
5 automatic stop conditions
A sequence that keeps going after the prospect has replied is the best way to annoy them. Lea checks these 5 signals continuously.
Meeting booked
A meeting is scheduled with this contact or this deal, no need to follow up anymore.
Call answered
You manage to reach the prospect on a later call, the sequence no longer serves a purpose.
Deal closed
The linked deal flips to won or lost, the follow-up stops on its own.
Unsubscribe
The recipient clicks the unsubscribe link, they'll never receive another sequence email again.
RFC 8058 compliant, built for your deliverability
Every sequence email includes a 1-click unsubscribe link compliant with the RFC 8058 standard (List-Unsubscribe-Post), natively recognized by Gmail and Outlook. Fewer spam complaints, better deliverability over the long run.
- List-Unsubscribe + List-Unsubscribe-Post header (RFC 8058)
- 1-click unsubscribe, no extra confirmation page
- Natively recognized by Gmail and Outlook (native “Unsubscribe” button)
- Sent from the assigned rep's own Gmail or Outlook mailbox
- A sending window (hours, weekdays only) and a daily cap per rep
- Restricted to Pro plans and above
CRMs with email sequences: Lea vs Pipedrive, HubSpot, Zoho
Email sequences exist in other CRMs too. Automatic triggering from a call's outcome is rarer.
| Feature | Lea | Pipedrive | HubSpot | Zoho |
|---|---|---|---|---|
| Automatic enrollment from an unanswered call | ✓ | ✗ | Workflows Pro+ | Partial |
| Automatic multi-signal stop (5 conditions) | ✓ | Basic | ✓ | Basic |
| RFC 8058 1-click unsubscribe | ✓ | Depends on config | ✓ | Depends on config |
| Up to 10 steps per sequence | ✓ | ✓ | ✓ | ✓ |