Buyers who go cold
A hot buyer contacted three weeks ago, never called back, who buys elsewhere. Without organized follow-ups, leads slip between emails and sticky notes, and you only notice when it's already too late.
Solutions by industry · Real Estate
The real estate CRM that tells you who to call back today.
You juggle listings to win, buyers to follow up with and valuations to carry out. Lea CRM organizes it all and opens every morning on the prioritized list of what needs doing. French company, data hosted in Europe.
A real estate CRM built for the relationship and for prospecting
Let's be clear: Lea CRM is not transaction software, nor a property-matching tool. It's the real estate CRM that handles the entire sales side of your work: winning listings, following up with your buyers, reaching out at the right moment and never letting a contact go cold in a spreadsheet again. Your sellers, your buyers and your valuations live in clear pipelines, with stages you define and unlimited custom fields (budget, area, property type, energy rating, financing, and more). In the morning, instead of staring at a dashboard, you see "Your Day": the calls, follow-ups and appointments to handle, in the right order.
What makes you lose listings and sales
The real friction points of an agency's daily routine, not generalities.
Listings won on gut feeling
A seller valued on Monday, a promised callback, then nothing. Valuations and new listings are tracked from memory or in a notebook, and the best opportunities fall through the cracks for lack of a planned follow-up.
A client file scattered everywhere
Contacts in the phone, emails in Gmail, viewing notes in a notebook, a buyers spreadsheet on the agency PC. No one has the full picture, and when a negotiator leaves, their file leaves with them.
Booking that turns into ping-pong
Scheduling a viewing or a valuation means five back-and-forths by phone or email just to find a slot. So much wasted time, and sometimes a prospect who loses patience before ever getting an appointment.
Call tracking that doesn't exist
You make dozens of calls a day prospecting or canvassing, but nothing is logged. There's no way to know who said what, who to call back and when, or to measure what's working.
Re-entering data that drags the day down
An incoming email, a profile, a conversation: with every new contact, you have to retype everything by hand into the tool. As a result, some opportunities never get entered at all, quite simply for lack of time.
Lea CRM
How Lea CRM answers an agency's daily routine
For every friction point, a concrete feature, available today.
"Your Day": your morning action plan
On opening, Lea shows the prioritized list of what needs doing: buyers to call back, sellers to follow up with, viewings and valuations to prepare. A prioritized call queue to dive into prospecting without wondering where to start.
Automatic follow-ups that stop at the right moment
Create a sequence of follow-up emails for a buyer or a seller: Lea follows up on your behalf and stops the instant they reply or book an appointment. Sent from your Gmail or Outlook, with threading and open tracking included.
Lea Meet: your viewings and valuations book themselves
Share your booking link: the prospect picks a slot, and Lea automatically creates the contact, the deal and the activity, with a briefing ahead of the appointment. Included from the entry-level plan; multiple pages and white-labeling on a higher plan.
Lea Capture: a contact in one click, no re-entry
The Chrome extension turns an email, a LinkedIn profile, a Malt listing or a WhatsApp conversation into a Contact + Deal directly in Lea. You capture the opportunity the moment you come across it, without retyping a single line.
A shared client file, tailored pipelines and fields
Sellers, buyers, valuations: several pipelines with your own stages and unlimited custom fields (budget, area, property type, financing, and more). The file stays with the agency, visible to the team, even when a negotiator leaves.
Calls logged and qualified in two clicks
Click-to-call to your softphone, Aircall and Ringover integrations with an automatic call log and screen-pop. The "call outcome" drawer qualifies every exchange in an instant, so you can keep prospecting at high volume.
Day to day
A typical day at the agency with Lea CRM
- 1
9am — You open "Your Day"
No dashboard to decode. Lea lists your priorities: three buyers to call back, two sellers to follow up with, one valuation to confirm. You work the call queue from top to bottom.
- 2
11am — You chain calls and captures
You call in one click, qualify every exchange with the "call outcome" drawer, and turn a LinkedIn profile or an incoming email into a Contact + Deal with Lea Capture, no re-entry.
- 3
2pm — Appointments fill up on their own
A buyer books a viewing through your Lea Meet link: the contact, the deal and the activity are created automatically, and you receive a briefing before meeting them. Your sequences follow up with the sellers still waiting.
- 4
6pm — Nothing gets lost
Every call, email and viewing is logged on the right record. Tomorrow's follow-ups are already scheduled, and the next day fills itself in within "Your Day".
Frequently asked questions
Which CRM should a real estate agency choose?
It depends on what you're looking for. For transactions, automatic property matching or publishing to portals, you need dedicated transaction software. To manage the client relationship, win listings, follow up with your buyers and organize your prospecting, Lea CRM is a sales CRM that covers precisely that side, with daily priorities, automatic follow-ups and built-in booking.
Why use a CRM as an estate agent?
Because most sales come down to the follow-up. A buyer or a seller you forget to call back is a listing or a commission that goes to a competitor. Lea centralizes your contacts, schedules your follow-ups and opens every morning on the prioritized list of what needs doing, so no opportunity goes cold.
Does Lea CRM replace my real estate transaction software?
No, and that's not its purpose. Lea is a general-purpose CRM focused on sales and the client relationship: it handles the sales and prospecting side of your work. It complements transaction software, which it isn't meant to replace for managing properties, sale agreements or publishing to portals.
Can I import my existing buyers and sellers file?
Yes. Lea offers CSV import of your contacts and your deals from any tool or spreadsheet, keeping your custom fields and your stages. You can also use the lead pool to import batches of leads. If you'd like help with the migration, just get in touch.
How does booking work for viewings and valuations?
Lea Meet, included from the entry-level plan, works like a built-in Calendly: you share a link, the prospect picks a slot, and the contact, the deal and the activity are created automatically, with a briefing before the appointment. Higher plans add multiple pages, white-labeling and routing forms.
Where is my clients' data hosted?
Lea CRM is published by a French company (N.Y.B.K. SAS, in Paris) and your data is hosted in Amsterdam, within the European Union. GDPR compliance is built in, not a paid option, and your data stays beyond the reach of the Cloud Act. The interface is available in six languages, and the app comes in a web and an Android version.
Never lose a buyer again for lack of a callback
Try the real estate CRM that tells you every morning who to call back. See the Pricing page.