Folk vs Lea CRM
Updated on July 28, 2026
Folk is a modern, elegant CRM built around contacts and relationships. Lea CRM is centred on the sales pipeline and today's commercial action. If your goal is to move deals forward, here is what Lea brings that Folk does not offer. Page refreshed as we ship.
In short
Lea CRM opens on your day, turns every meeting into a contact, deal and activity, gets your quotes signed without leaving the deal, turns the CRM into a calling machine and puts AI at your disposal on your own key. Folk excels at network and contact management; Lea is built to steer a sales cycle from first contact to signature, and starts €10 cheaper per seat.
What Lea CRM does on top
Your day, not an address book
Lea opens on the list of what you have to do today: calls, follow-ups, meetings, deals to close, ranked by priority. Folk starts from your contacts and your network, without this sales-oriented daily action view.
A pipeline and forecasts built for selling
Lea structures the sales cycle: customizable stages, forecasts, follow-ups, 'overdue' and 'today' counters, and 12 industry pipeline templates to start from. Folk remains above all a relationship management tool, less oriented towards steering a sales pipeline.
Signed quotes and collected deposits, without leaving the deal
Lea generates the quote PDF, sends it to a public page, captures a hand-drawn electronic signature, moves the deal to won and issues the signature certificate. You even see when the prospect is reading it. Folk does not handle signable quotes.
AI on your own key, no credits to buy
You plug in your own Claude or OpenAI key and pay the provider at cost: Lea does not resell credits and takes no margin. Email and quote drafting, a briefing before every call, voice dictation after a meeting, call scoring. At Folk, AI features are tied to your tier and to quotas.
Scheduling that fills the pipeline
Lea Schedule (the Calendly equivalent) is included from the entry plan, with unlimited meeting types: every booking automatically creates the contact, the deal and the activity, with a briefing before the meeting and round-robin distribution. Folk syncs your calendar but does not offer scheduling that feeds the pipeline.
A real calling machine
A call queue ranked by heat, overdue time, value and dormancy, an AI briefing per deal, one-gesture call outcomes that automatically reschedule the follow-up, and a shared calling pool where the deal is assigned to whoever calls first. Folk is not designed for intensive outbound calling.
Calls recorded, transcribed and scored
Connect Aircall, Ringover or Onoff: the call log fills itself in, the record pops on ring, the recording is replayable inside the deal, and both the transcript and the call scoring are produced by your own AI key. Click-to-call is open on every plan.
Prospect lists generated from the French business register
Pick an industry code, a geographic area and a headcount bracket: Lea builds the list of French companies and pours it into your lead pool, with no duplicate company IDs. Company records fill themselves in (legal name, registration number, headcount, address), with no list to buy.
Leadership reports included from the entry plan
Activity per rep, conversion rate per stage, revenue forecast, loss reasons, monthly targets: Lea's analytics workspace is open from €14/seat/month. Folk offers contact views, not a sales management workspace at this level.
Floor Mode, your team's TV screen
A full-screen board for the sales floor: goal of the day, meeting rate, live streaks, records, podium and celebration sounds. Native to the CRM, with no third-party gamification tool.
The CRM is driven from Claude
Lea exposes an official MCP server: you connect your account to Claude in one click and ask, in plain language, to create a deal, find a contact or prepare your day. It is included on every plan, including the free one.
Pricing
Lea CRM
Lea CRM: from €14/seat/month (annual)
Folk
Folk: €24/user/month (annual), €30 monthly, Standard plan
Lea starts €10 cheaper per seat and points everything at selling: your day, scheduling that fills the pipeline, signable quotes and leadership reports included from the entry plan. The calling machine, telephony and business-register prospect lists come with the Pro plan at €29/seat/month.
Public pricing as observed on June 17, 2026 (Calendly on July 16, 2026), subject to change.
Migrating from Folk
Export your contacts and groups from Folk as CSV.
Import those files into Lea via CSV import: your custom fields and pipeline stages are preserved, and deduplication happens on import.
Recreate your sales pipelines, or start from one of the 12 industry templates, invite your team, and you are up and running the same day.
Frequently asked questions
Is Lea CRM a good alternative to Folk?
Yes, if your need is to steer a sales cycle rather than manage a network of contacts. Lea adds the 'your day' view, scheduling that automatically creates the deal and the activity, quotes with electronic signature and a leadership reporting workspace.
Does Lea CRM handle a sales pipeline like Folk?
Lea is built around the pipeline: customizable stages, forecasts, follow-ups and daily action counters, with 12 industry templates to start from. It is the core of the product, where Folk emphasizes contacts and relationships.
Is Lea CRM cheaper than Folk?
Yes: Lea starts at €14/seat/month billed annually versus €24/user/month for Folk's Standard plan, and already includes unlimited scheduling, signable quotes, leadership reports and the Claude connector.
Is AI billed as an extra with Lea CRM?
No. Lea works on a bring-your-own-key basis: you enter your own Claude or OpenAI key, you pay your provider at cost and Lea takes no margin. Email and quote drafting, pre-call briefings, post-meeting voice dictation and call scoring are all covered by that key.
Can I migrate my contacts from Folk to Lea CRM?
Yes. You export your contacts as CSV from Folk, then import them into Lea; custom fields and pipeline stages are preserved.
Does Lea offer scheduling?
Yes, Lea Schedule is included from the entry plan with unlimited meeting types, and automatically creates the contact, the deal and the activity on every booking, with a briefing before the meeting.
Coming from another CRM? Your data comes with you.
Pipedrive and HubSpot import in one click: you paste a key, Lea pulls in your pipelines, organizations, contacts, deals and their history. You start with a full pipeline, not an empty tool. For any other tool, or a plain Excel file, we prepare the move with you.
Import included from the Starter plan. Assisted migration free during your trial.